Alongside the Merchant Quarter brochure a corresponding pitch document has also been created which would be shown to the potential client. The pitch document provides the client with crucial information about the visual identity and how it would be applied to collateral items to help promote the development. The document also presents the research to the client which has been carried out in order to gain a greater understanding of the users. This research has directly reflected the design decisions that have been made. The document has been designed to ensure that the client can access all relevant information with ease. It has been designed in a way that should ensure that the client feels confident in the design decisions made and has an understanding of why these decisions have been made.