This project was completed with three other students. The brief asked us to pitch a new brand proposal and visual system for a local charity. We worked alongside the domestic abuse charity Berkshire Women's Aid, who offer confidential support, information, outreach services, and refuge accommodation for those who are affected by domestic abuse and violence. We worked with the charity to create a new visual identity for their organisation, including a new name. We decided to rename the organisation New Chapter. This links closely to the ethos and aims of the charity. To support the rename the theme of books has been introduced in each output. Our outputs include a redesign of their existing website, a secret app, and a book of inspirational poems. Check out the prototype for secret app here.
Our client really liked the brand proposal that we created and after our initial presentation in the department our client asked us to present our rebrand to the board for Berkshire Women’s Aid. This provided us with great experience presenting to a professional standard in front of real clients; this ultimately resulted in the board deciding to take forward elements of the brand which we hope to introduce to the brand ourselves in the near future, continuing to work alongside the charity. I hope that by rebranding the charity it helps to spread greater awareness of the services that New Chapter offer which in turn has the potential to help so many people and change the lives of those suffering. I am very proud to have been a part of this rebrand.