This project involved the design of an A2 poster for ‘Good Clients = Good Architecture’, a conference organised by RIBA London. The poster features a photographic collage that captures the motif of the conference to highlight the importance of a client’s ideas and input into a design project. I chose a colour palette that was considerably different to existing architectural posters in an attempt to create an eye-catching and unique poster that would generate interest and excitement for the conference.
This project prompted me to think carefully about how the theme of the conference could be reflected in an appropriate visual treatment. It was of paramount importance that the poster design reflected the theme of the conference to create an immediate connection with the intended audience and to provide them with a visual summary that captures their attention and prompts them to attend the conference.