House of Absence
Overview
House of Absence is a brand that embraces stillness rather than rushing to fill every corner. Its thoughtfully chosen collection of homeware, fragrances, and ritual objects encourages moments of pause, mindfulness, and appreciation for understated elegance. My task: To craft a visual and digital identity that embodies this philosophy in every nuance.
House of Absence is a brand that embraces stillness rather than rushing to fill every corner. Its thoughtfully chosen collection of homeware, fragrances, and ritual objects encourages moments of pause, mindfulness, and appreciation for understated elegance. My task: To craft a visual and digital identity that embodies this philosophy in every nuance.
Approach
I set out to create a visual and digital identity that aligned with the brand’s values of calm and clarity. Every detail was designed to give products and content room to breathe while building a strong foundation for growth.
I set out to create a visual and digital identity that aligned with the brand’s values of calm and clarity. Every detail was designed to give products and content room to breathe while building a strong foundation for growth.
Design
The identity was pared back and elegant: A muted palette of black, white and taupe, clean typography, and a timeless monogram logo. I extended this system across social templates, campaign assets and a website designed like a gallery, intuitive, spacious, and crafted to encourage slow, intentional exploration.
The identity was pared back and elegant: A muted palette of black, white and taupe, clean typography, and a timeless monogram logo. I extended this system across social templates, campaign assets and a website designed like a gallery, intuitive, spacious, and crafted to encourage slow, intentional exploration.
Impact
The result was a cohesive brand and digital presence that whispers rather than shouts, allowing House of Absence to stand out through restraint and build a strong platform for sustainable growth.
The result was a cohesive brand and digital presence that whispers rather than shouts, allowing House of Absence to stand out through restraint and build a strong platform for sustainable growth.
My Role
I led the project end-to-end, from strategy and identity design through to social assets and website build, ensuring consistency across every touchpoint.
I led the project end-to-end, from strategy and identity design through to social assets and website build, ensuring consistency across every touchpoint.
