Niico Brand Refresh
Overview
Niico, an AI company, aimed to revolutionise workplaces with advanced automation technologies. Their existing branding, however, lacked distinction in a crowded market. They needed a sophisticated, high-end look that reflected their innovation and ambitious goal of achieving a £100 million valuation. My challenge was to transform Niico into a visually striking, trustworthy brand.
Niico, an AI company, aimed to revolutionise workplaces with advanced automation technologies. Their existing branding, however, lacked distinction in a crowded market. They needed a sophisticated, high-end look that reflected their innovation and ambitious goal of achieving a £100 million valuation. My challenge was to transform Niico into a visually striking, trustworthy brand.
The Problem
- Branding relied heavily on generic blue tones, blending in with competitors.
- The robot icon felt outdated and needed modernisation.
- The company’s identity didn’t reflect its ambitious growth and premium positioning.
- Branding relied heavily on generic blue tones, blending in with competitors.
- The robot icon felt outdated and needed modernisation.
- The company’s identity didn’t reflect its ambitious growth and premium positioning.
The Solution
- Simplified and modernised the logo for improved legibility while retaining the iconic robot element.
- Introduced a dynamic 3D mascot, adding versatility across digital and print assets.
- Developed a bold, vibrant colour palette featuring striking blue and purple hues to make Niico stand out and communicate innovation.
- Simplified and modernised the logo for improved legibility while retaining the iconic robot element.
- Introduced a dynamic 3D mascot, adding versatility across digital and print assets.
- Developed a bold, vibrant colour palette featuring striking blue and purple hues to make Niico stand out and communicate innovation.
Impact
- Created a sophisticated, distinctive brand identity aligned with Niico’s ambitious vision.
- Positioned Niico as a premium, trustworthy AI company, enhancing investor and market perception.
- Created a sophisticated, distinctive brand identity aligned with Niico’s ambitious vision.
- Positioned Niico as a premium, trustworthy AI company, enhancing investor and market perception.
