Niico Brand Refresh
Overview
Niico, an AI company, aimed to revolutionise workplaces with advanced automation technologies. Their existing branding, however, lacked distinction in a crowded market. They needed a sophisticated, high-end look that reflected their innovation and ambitious goal of achieving a £100 million valuation. My challenge was to transform Niico into a visually striking, trustworthy brand.
Niico, an AI company, aimed to revolutionise workplaces with advanced automation technologies. Their existing branding, however, lacked distinction in a crowded market. They needed a sophisticated, high-end look that reflected their innovation and ambitious goal of achieving a £100 million valuation. My challenge was to transform Niico into a visually striking, trustworthy brand.
The Problem
- Branding relied heavily on generic blue tones, blending in with competitors.
- The robot icon felt outdated and needed modernisation.
- The company’s identity didn’t reflect its ambitious growth and premium positioning.
- Branding relied heavily on generic blue tones, blending in with competitors.
- The robot icon felt outdated and needed modernisation.
- The company’s identity didn’t reflect its ambitious growth and premium positioning.
The Solution
- Simplified and modernised the logo for improved legibility while retaining the iconic robot element.
- Introduced a dynamic 3D mascot, adding versatility across digital and print assets.
- Developed a bold, vibrant colour palette featuring striking blue and purple hues to make Niico stand out and communicate innovation.
- Simplified and modernised the logo for improved legibility while retaining the iconic robot element.
- Introduced a dynamic 3D mascot, adding versatility across digital and print assets.
- Developed a bold, vibrant colour palette featuring striking blue and purple hues to make Niico stand out and communicate innovation.
Impact
- Created a sophisticated, distinctive brand identity aligned with Niico’s ambitious vision.
- Positioned Niico as a premium, trustworthy AI company, enhancing investor and market perception.
- Created a sophisticated, distinctive brand identity aligned with Niico’s ambitious vision.
- Positioned Niico as a premium, trustworthy AI company, enhancing investor and market perception.
My Role
Led the full project, from strategy and visual identity to logo, mascot, colour system, and brand positioning.
Led the full project, from strategy and visual identity to logo, mascot, colour system, and brand positioning.
