ACCA Brand Video
Project Overview
Commissioned by the Association of Chartered Certified Accountants (ACCA), the "Success Starts Today" brand video aimed to motivate individuals to take the next step in their professional journey by registering for upcoming exams. The video highlighted the possibility of balancing study with daily life, encouraging viewers from diverse backgrounds to prioritise their professional growth.
Commissioned by the Association of Chartered Certified Accountants (ACCA), the "Success Starts Today" brand video aimed to motivate individuals to take the next step in their professional journey by registering for upcoming exams. The video highlighted the possibility of balancing study with daily life, encouraging viewers from diverse backgrounds to prioritise their professional growth.
Role & Responsibilities
- Storyboarding & Creation: Led the storyboarding and production of the brand video, ensuring a compelling narrative that resonated with the target audience.
- Brand Alignment: Worked closely with the ACCA team, meticulously following their brand guidelines to ensure the video accurately reflected ACCA’s values and mission.
- Storyboarding & Creation: Led the storyboarding and production of the brand video, ensuring a compelling narrative that resonated with the target audience.
- Brand Alignment: Worked closely with the ACCA team, meticulously following their brand guidelines to ensure the video accurately reflected ACCA’s values and mission.
Impact
The video successfully inspired viewers to take action and register for their exams, reinforcing ACCA’s commitment to supporting professional development across all walks of life.
The video successfully inspired viewers to take action and register for their exams, reinforcing ACCA’s commitment to supporting professional development across all walks of life.
