Monroe
Overview
Monroe is a purpose-driven brand that balances luxury with inclusivity. Its identity fuses minimalism and empowerment, creating a refined yet approachable aesthetic.
Monroe is a purpose-driven brand that balances luxury with inclusivity. Its identity fuses minimalism and empowerment, creating a refined yet approachable aesthetic.
Challenge
Design a brand that feels sophisticated yet relatable, merging high-end refinement with authentic, everyday style. The goal was to appeal to a diverse audience without losing aspirational appeal.
Design a brand that feels sophisticated yet relatable, merging high-end refinement with authentic, everyday style. The goal was to appeal to a diverse audience without losing aspirational appeal.
Concept & Design
- Visual Identity: Neutral tones, clean typography, and hand-drawn details for a minimalist but personal feel.
- Textures & Imagery: Juxtaposition of raw spray paint textures with a polished logo; polaroid-style photography and lifestyle imagery to convey authenticity and inclusivity.
- Messaging: Focused on confidence, comfort, and capability, reinforcing Monroe’s empowering ethos.
- Visual Identity: Neutral tones, clean typography, and hand-drawn details for a minimalist but personal feel.
- Textures & Imagery: Juxtaposition of raw spray paint textures with a polished logo; polaroid-style photography and lifestyle imagery to convey authenticity and inclusivity.
- Messaging: Focused on confidence, comfort, and capability, reinforcing Monroe’s empowering ethos.
Outcome
Monroe offers a brand experience that is both refined and approachable, blending street-style grit with high-end sophistication. The result is an inspiring, empowering identity designed for everyday life.
Monroe offers a brand experience that is both refined and approachable, blending street-style grit with high-end sophistication. The result is an inspiring, empowering identity designed for everyday life.
