For Every Girl
Overview
We created a video in partnership with Persil and Arsenal as part of the Every Stain Should Be Part of the Game campaign, aiming to break the stigma around periods in sport. Featuring girls confidently playing football while on their period, the film reinforces that menstruation should never be a barrier to success. A powerful spoken word poem, set against dramatic music, heightens the emotional impact. Notably, the video was produced by an all-female crew, an intentional and rare choice that added authenticity and depth to the storytelling.
We created a video in partnership with Persil and Arsenal as part of the Every Stain Should Be Part of the Game campaign, aiming to break the stigma around periods in sport. Featuring girls confidently playing football while on their period, the film reinforces that menstruation should never be a barrier to success. A powerful spoken word poem, set against dramatic music, heightens the emotional impact. Notably, the video was produced by an all-female crew, an intentional and rare choice that added authenticity and depth to the storytelling.
Role: Creative Lead
As Creative Lead, I developed the storyboard and provided end-to-end creative oversight for the campaign video. I collaborated closely with the video production crew to translate the storyboard into a detailed shot list, ensuring every frame supported the campaign’s objectives. Throughout the process, I ensured the final output aligned seamlessly with Unilever’s brand identity and the Every Stain campaign—maintaining consistency in tone, messaging, and visual language from concept through to delivery.
As Creative Lead, I developed the storyboard and provided end-to-end creative oversight for the campaign video. I collaborated closely with the video production crew to translate the storyboard into a detailed shot list, ensuring every frame supported the campaign’s objectives. Throughout the process, I ensured the final output aligned seamlessly with Unilever’s brand identity and the Every Stain campaign—maintaining consistency in tone, messaging, and visual language from concept through to delivery.
